We created the logo and branding for 'Planet Pop', an online resource that uses pop songs, dance and music videos to teach English. Working with a team of illustrators, we also designed Workbooks, Teacher's Guides, Flashcards and other learning resources.
Planet Pop is a fun and engaging way for International students to learn English. The brand needed to be youthful and energetic, with a strong visual identity that would appeal to young Learners.
We used a bright colour palette and movement to create a modern identity design that reflects the vibrancy of the brand. The logo is versatile and can be used across a range of applications, from website and social media to promotional materials and merchandise.
Publisher: ELT Songs
Scope of work: Logo design, book cover designs, text designs, social media thumbnails, marketing materials
Level: Age 4-12